Email Marketing Automation for Courses

Acquiring Students Efficiently and Automatically

An online professional courses academy wanted to expand its student base in Uruguay and Argentina. However, they depended on one-on-one contact via WhatsApp, which limited their growth and lengthened closing times. The challenge was to design a system that would capture qualified contacts automatically and nurture them until completing their enrollment with a controlled budget.

Meta Ads Campaign and 4-Step Funnel in Brevo

We implemented a three-stage solution to optimize acquisition and automate sales:

• Acquisition and Landing Page: We designed an ad campaign on Facebook and Instagram targeted at Uruguay and Argentina with a monthly budget of $300 USD, redirecting users to an optimized landing page where they registered their email to access a free class or lead magnet.
• Automation in Brevo: We linked the registrations directly to Brevo and introduced each potential student into an automated 4-step sequence:

  • Email 1: Immediate lead magnet delivery and a warm welcome.
  • Email 2: Relevant educational content and academy introduction.
  • Email 3: Answers to FAQs and alumni testimonials.
  • Email 4: Special offer with urgency to complete enrollment.
• Post-Enrollment Follow-up: An automatic tag was established to exclude enrolled students from the sales funnel, routing them into a virtual classroom onboarding flow.