Increased Sales and ROAS for Fashion Store

Scaling Sales Profitably

An online fashion store with an excellent product found itself stuck. Their advertising campaigns were generating traffic, but sales weren't taking off and the return on ad spend (ROAS) was low. They needed a strategy that would not only increase revenue, but do so in a profitable and sustainable way.

Feed Optimization and PMax Campaigns

We completely restructured their Google advertising strategy, focusing on data quality and smart automation:

• Product Feed Optimization: We enriched the titles, descriptions, and images of the product catalog to improve the relevance and appeal of ads on Google Shopping.
• Performance Max (PMax) Campaigns: We implemented PMax campaigns, leveraging Google's AI to display products across the entire network (Search, Display, YouTube, etc.), automatically optimizing towards users with the highest likelihood of purchasing.
• Customer Value Segmentation: We used customer lists to create lookalike audiences and target ads to new users with a profile similar to their best buyers.